Digital assets for the campaign microsite
Digital infographic as part of the microsite
Digital ads were translated into multiple languages
These are examples of the international landing pages
An example of an ad ran in Saudi Arabia
This is the Phase I campaign handbook. The guidelines are defined to make the campaign globally consistent.
Phase II of the campaign focused on industries rather than on personas. The goal of the creative was to make a bold statement that blends imagery, colors, and hand-drawn typography, to create an energy that underscores the company’s role in creating
A few color gradients were developed to be applied to every image to help bolster a sense of unity and consistency across all campaign deliverables.
These are examples of emails and newsletters.
This is the Phase II campaign handbook. It provides guidance for implementing campaign assets.
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