Digital ads promoting Poly G7500 bundle. The copy in the navy blue box is used for new brand awareness—two companies merged together to become Poly. Internally, we called it the bridge copy. It was used consistently on all marketing materials includ
After about a year since the Poly brand launch, we gradually stopped using the bridge copy. Only the Poly logo is used in these ads. A short headline promotes the benefit of the product. The Zoom logo indicates this product works on its platform. Th
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